Itaoua, the name to rebadge Chinese cars for Burkina Faso

Just found out about yet another case of local companies calling Chinese imports an indigenous development. Here they mention the case of Itaoua in Burkina Faso, but also of Innoson in Nigeria.

Claims the Welcome Africa site, in 2025, «Burkina Faso has taken a historic technological and industrial step by unveiling its first electric car designed and manufactured entirely in the country», while showing a Dongfeng EX1 or Nano Box, itself a Chinese development of the Renault Kwid. There is NOTHING African about it! Maybe, some assembly. Maybe.

Dongfeng Box.
Foto: File:2023 Dongfeng EX1 Nammi (Nano) Box «Wind Chaser Edition», front 8.18.23.jpg – Wikipedia.

That there is only assembly done in Burkina Faso is recognised on this post from People’s Dispatch (a left-wing propaganda outlet), citing the director-general of Itaoua, Abdoulatif Rouamba: «at the moment, the brand only handles the assembly process, but that there is a “prospect of launching our own designs in the coming years”».

Politics are not just a detail here. Itaoua is presented on many of these outlets as if it was a product of Burkina Faso’s dictator, Ibrahim Traoré, who took power in 2022 and has alligned the country to fellow dictatorships like Russia and China.

This another news piece is one example of the most egregious bullshit nationalist angle: «Burkina Faso marks a turning point in the automotive industry with the launch of ITAOUA MOTORS, its first brand of electric vehicles entirely designed and assembled locally. This ambitious project, led by Burkinabe engineers, symbolises the country’s desire to establish itself as an innovative player in the sustainable mobility sector in West Africa».

Itaoua Land-Helder (Ouagadougou/Burkina Faso)
Photo: Antequerra | Flickr.

Of course, the Itoua Land Helder is simply a rebadged Radar EV Pickup from Geely. rebadged as Itoua and presented as a Burkinabe development.

Riddara RD6 - Santiago, Chile
Original Riddara by Geely, as sold in Chile.

It is indeed sad seeing such cheap appeals to nationalism, claiming these cars to be a national development when they are, at best, put together locally (and most or all of these, not even that).

Wonder how much of an EV charging infrastructure there is in Burkina Faso. Photos of the Land Helder come from here.

The same Autosen website that highlighted the Itaoua above here talks about Kpandji, «Innovation and Ivorian national pride» and their Djetran pickup, «Designed to meet the challenges of an environment with sometimes unpredictable roads, the first 4×4 Kpandji symbolizes a break with the massive imports of foreign vehicles».

It is a Chinese truck! And from ZX, which is not one of the better Chinese companies, as far as I know.

Tomica 2026 November New Models!

I love the new Forester, and the Honda S660 from Premium. But I’m worried about the choice that make the Gardener Truck generic!

Tomica Series

No.85 Subaru Forester

Scheduled for release in November 2026 Manufacturer’s suggested retail price: 594 yen (tax included)

No.85 Subaru Forester

suspension

No.85 Mitsubishi Fuso Super Great

No.114 Gardener Truck

Scheduled for release in November 2026 Manufacturer’s suggested retail price: 594 yen (tax included)

No.114 Gardener Truck

Walmart’s Adventure Force goes from Maisto to Majorette/Dickie

People in the US is now getting their share of Majorette castings from Walmart! Great news over there, since the cheap Maisto without interiors are being replaced with castings from Majorette/Dickie. Some have interiors, some don’t. No opening parts and sometimes suspensions. Cheaper wheels. They are made in China instead of Thailand, just like the cheaper models used alongside with playsets.

Weirder thing: according to LevelM Diecast’s review, they are extremely similar, but actually different castings from Majorette’s. Dickie seems to source their cheaper castings from China, possibly from outside vendors.

Via https://www.diecastgarage.org/node/1122840#post1122840.