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GM Executive and former Chevrolet GM Robert Lund was the executive overseeing the J-Car development. At the infamous 1981 press launch of the J-Cars, he unleashed fighting words:

We are tired of hearing how the domestic industry let the Japanese take the subcompact market away from us. We need an unconventional Chevrolet – an unconventional package with an unconventional marketing strategy – if we are going to do a better job against the imports, and we spell that Japanese. Make no mistake about it, Cavalier is an import fighter! The whole Chevrolet division is spoiling for a fight!

Source: curbsideclassic.com