Chevrolet Cavalier 1998 Z24 Convertible
Etiqueta: Chevrolet Cavalier
GM Executive and former Chevrolet GM Robert Lund was the executive overseeing the J-Car development. At the infamous 1981 press launch of the J-Cars, he unleashed fighting words:
We are tired of hearing how the domestic industry let the Japanese take the subcompact market away from us. We need an unconventional Chevrolet – an unconventional package with an unconventional marketing strategy – if we are going to do a better job against the imports, and we spell that Japanese. Make no mistake about it, Cavalier is an import fighter! The whole Chevrolet division is spoiling for a fight!
1996 Toyota Cavalier (Chevrolet Cavalier) Japanese TV Advert (by Leopaul del Rosario)
Toyota Cavalier